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Joseph "Tucker" Madawick '37
Award-Winning Industrial Designer
Considered a “Living Legend” by the Ford Motor Company and the RCA Corporation, Joseph “Tucker” Madawick led the design team of the famed Tucker automobile introduced in 1948 as the "Car of Tomorrow." He later worked at Studebaker on the 1953 Starliner, which won numerous international design awards and established Studebaker as a styling leader. In 1959 he joined RCA as Manager of Radio, Phonograph, Tape and Television Design where he developed a highly futuristic series of potential electronic product designs that eventually appeared (some 30 years later!) in retail stores. Mr. Madawick became President and Fellow in 1964 of the Industrial Designers Institute (IDI) and later, President and Fellow of its successor, the Industrial Designers Society of America (IDSA).
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